The Vacasa Reband
Vacasa, a full-service vacation rental management company, had a vision—to become the most trusted vacation rental experience. Vacasa quickly became the #1 vacation rental management company in the United States, and had a big goal to make that #1 globally. They needed the brand to match their size, provide awareness, and be consistent, yet adaptable, in all of their markets.
As the Senior Designer on Vacasa’s brand team, I worked closely with the brand agency, Studio Mega, to come up with a new brand identity for Vacasa. Vacasa needed a new look, feel, and a new voice. In less than a year, we delivered a beautifully designed, incredibly adaptive, thoughtful brand. Vacation rentals, elevated.